I directed the Breuninger SS22 campaign.
Inspired by the Spring season and the magic of nature, we designed a film that feels like a dream.
Blending dream and reality, this unique vision of a perfect garden is completed by the opening scene of a flurry of vibrant, blue butterflies.
Together with the quiet sound of nature, we give the viewer a moment of suspended reality when something magically is going to happen.
Directed by Chang Lin & Hugo Richel
Produced by WOLKN
DOP Romain Alary
Creative direction by Petra Langhammer
Art Direction & Lead CGI by Hugo Richel
Producer Karina Kirschner
Executive producer Tina Degano
Unreal CGI by Pierre Chouzy
Unreal engineer Dennis Boleslawski
DIT Vincent Zetti
Production designer Pan Patelis
Post-production by ONSHORE STUDIO
Post-production supervisor Hugo Richel
Lead compositor Franklin Toussaint
VFX by F VFX Studio
3D simulation by Alexandre Tamisier
Editing supervisor Thomas Floch
Editor Vincent Fleischmann & Hugo Richel
Sound-design & Music by Arthur Cormerais
We are all experiencing a new reality that leads us to previously unknown lifestyles and attitudes. In a time like this, with all its new needs and desires, we want to put lightness and hope back in the foreground.
This Spring 2022 season start communication gives us the perfect opportunity to merge this inspiration with the Breuninger brand. We welcome the season and take our viewers on a journey of sensory impressions.
With exclusive styles we want to inspire everybody to reinvent/discover and develop the best version of themself. In order to create this fascination, we use the latest technical option of extended reality. This gives us the possibility of a perfect illusion where reality merges with fiction.