I directed the Breuninger SS22 campaign.
We wanted to take the viewer on a inspiring journey in an eternal space. In order to create this fascination, we use the latest technical option of extended reality. This gives
us the possibility of a perfect illusion where reality merges with fiction.
Directed by Chang Lin & Hugo Richel
Produced by WOLKN
DOP Romain Alary
Creative direction by Petra Langhammer
Art Direction & Lead CGI by Hugo Richel
Producer Karina Kirschner
Executive producer Tina Degano
Unreal CGI by Pierre Chouzy
Unreal engineer Dennis Boleslawski
DIT Vincent Zetti
Production designer Pan Patelis
Post-production by ONSHORE STUDIO
Post-production supervisor Hugo Richel
Lead compositor Franklin Toussaint
VFX by F VFX Studio
3D simulation by Alexandre Tamisier
Editing supervisor Thomas Floch
Editor Vincent Fleischmann & Hugo Richel
Sound-design & Music by Arthur Cormerais
All protagonists are standing/walking on water and the reflection is like an optical illusion. The change of the sky into different color (day and night) and movements (clouds), will change the mood of our world. The camera rotation will serve the illusion of being upside down and supports the magical moment.