To show people how HP+ makes their printer smarter, the campaign introduces HP+ as a little loveable character in the shape of a + that is set in the real world of a lonely printer.
I created a series of visuals where the character is placed in a rich environment that refers to a specific caracteristic of the printer. That's Plus!
Creative direction by Wieden+Kennedy
Art Direction by Hugo Richel
Produced by ONSHORE STUDIO