For the new Samsung Mobile Fun Mode, I created a series of videos that introduce 6 filters created by six emerging AR artists to bring digital fashion to everyone.
The global campaign features an Augmented Reality ready-to-wear fashion collection consisting of six unique designs by Ines Alpha, Maison Taskin, SGI, Aliina Kauranne, Jak and Linxi Zhu.
Art direction by Hugo Richel
Creative direction by Wieden & Kennedy
Additional CGI by Alexandre Tamisier
Sound-design by Arthur Cormerais
Produced by ONSHORE STUDIO