Tag Heuer brought me onboard for the launch of the Red Carrera. My idea was to magnifiy the Red Carrera by playing with the motor racing visual codes. I wanted to reveal the watch with moving lights and make the metal shines, alternating between sharp specularity and big reflection gradients.
Limited to only 600 pieces, the watch is a true collector’s piece. Melding vibrance and sophistication, with its compelling and powerful red finish set under a retro-style glassbox, this unique timepiece embodies the sporty and elegant spirit of the TAG Heuer Carrera.
Produced by ONSHORE STUDIO
Creative Direction by Greg Eggermont
Art direction by Hugo Richel
Additional CGI by Jonathan Bulka
Sound-design by Arthur Cormerais